Coventry City has reversed its decision to restrict Junior Sky Blues (JSB) membership only to young season ticket holders, with club owner Doug King taking personal responsibility for the “oversight.”

The initial announcement sparked significant backlash from fans, who took to social media to criticize the move. Many felt it alienated young supporters whose families couldn’t afford season tickets or lived too far to attend regularly.

The JSB membership scheme, established in 1970, offers young fans birthday and Christmas cards from the club, along with other gifts, ticket vouchers, and club shop discounts.

In a statement on the club’s website, King said, “Last week the club made a mistake by linking the iconic JSB membership with having to own a season ticket. This has alienated around 350 or so of the nearly 4,000 JSB members from our club. As always, as the leader of this club, I take the blame for that oversight. But as of today, this requirement has been shelved, and JSB membership will remain available to all who want it. We encourage our young supporters to sign up again and begin what we hope is the longest possible journey with our club.”