Sheffield Wednesday Issues Warning on Counterfeit Shirt Wearers at Hillsborough

In a recent announcement on their website, Sheffield Wednesday has issued a firm warning to fans attending matches at Hillsborough stadium. The South Yorkshire club emphasized the importance of genuine merchandise and urged supporters to refrain from wearing counterfeit shirts during home games.

The club’s statement strongly cautioned that any individual caught wearing a fake shirt within Hillsborough could face ejection from the stadium, with relevant authorities notified accordingly. Sheffield Wednesday emphasized its commitment to protecting its brand, stating that staff at the official club shop would not customize counterfeit shirts by adding numbers or letters.

Highlighting the financial impact of counterfeit merchandise on the club’s revenues, Sheffield Wednesday urged fans to purchase official club attire from authorized sources like the Owls Megastore or the online store. While acknowledging that they cannot control fans wearing counterfeit shirts outside the stadium, the club respectfully requested that such items not be showcased within the premises.

As the Owls gear up to kick off their Championship campaign with a home game against Plymouth on Sunday at 4:00 pm BST, Sheffield Wednesday remains steadfast in its efforts to maintain the integrity of the club’s image and revenue streams.