Rangers’ relentless push on the SPFL has led to a groundbreaking sponsorship agreement with William Hill, as per the Scottish Sun.

The news outlet revealed on their online platform that the betting giant would take over as the primary sponsor of the SPFL, surpassing what cinch previously offered in a record deal.

Sources indicate that cinch’s former deal with the SPFL amounted to approximately £1.6 million annually. Nonetheless, the automotive company decided to terminate the contract prematurely due to a legal dispute with Rangers.

The Ibrox outfit exerted considerable pressure on SPFL CEO Neil Doncaster to secure a replacement, with the Scottish Sun affirming that the agreement with William Hill has been finalized for the upcoming season.

Rangers continue to boost the value of the Scottish Premiership
Rangers stand out as the primary catalyst for driving up the worth of Scottish football.

Without the Light Blues’ impressive European displays in recent seasons, fewer teams would be participating in continental competitions, thereby limiting opportunities to generate revenue for upgrading infrastructure, enhancing youth development programs, and bolstering coaching resources.

Rangers singularly advocate for an enhanced promotional strategy to promote the SPFL as a distinguished brand, a sentiment echoed by few others in Scottish football.

The previous deal with cinch was lackluster, offering a meager £1.6 million annually for league sponsorship in the modern era.

While the financial specifics of William Hill’s sponsorship remain undisclosed, one can anticipate a substantial improvement that will significantly benefit clubs throughout Scotland compared to previous arrangements.

Once again, Rangers spearhead positive transformations—Celtic included.