The revitalization of the bet365 Stadium is progressing steadily to be completed in time for the upcoming season. This ambitious project includes the introduction of licensed standing areas and the reconfiguration of fan zones to enhance the overall matchday experience for supporters.

Stoke City is set to unveil a dedicated fan zone behind the Boothen End, a feature eagerly anticipated by fans. Simultaneously, renovations on the venue have been ongoing since the conclusion of the last season. A standout change is the addition of a standing section in the upper part of the south stand, known as the Caldwell Construction Stand, offering fans a new way to enjoy the game. Furthermore, the away end is being relocated to the southeast corner to improve stadium logistics.

The club anticipates that the south stand will become a focal point for generating an electric atmosphere during matches. While the physical enhancements are essential, the true ambiance will be dictated by the action on the field.

Simon King, Chief Operating Officer of Stoke City, expressed optimism about the progress, particularly with the installation of rail seating for licensed standing. Enhancements to concourse facilities and operational adjustments for away fans are also part of the comprehensive upgrade.

King emphasized the significance of involving supporter groups in shaping the identity of the stand and fostering a vibrant atmosphere. The club aims to create a unique experience for home and away fans alike, with flexible ticket allocations based on demand for a particular match.

With a capacity ranging from 2,000 to 3,500 depending on circumstances, including mobile segregation, Stoke City looks forward to leveraging these changes to offer an inclusive and engaging experience for all supporters. It is a step towards reinvigorating the stadium and reigniting the passionate spirit of fans within the bet365 Stadium.