One individual whose name creates resentment among Celtic supporters is Michael Nicholson.
The Hoops’ chief executive has faced ongoing criticism and is regarded as one of the primary reasons for the limited movement during the transfer period.
Nicholson was referenced by the Celtic supporters’ group as one of the key factors behind their decision to organise a boycott against Dundee.
Martin O’Neill was questioned about his position at the club, and the 73-year-old used the moment to deliver a strong message to the rest of the board.
Martin O’Neill urges the Celtic board to move with the times
Discontent has intensified within the fanbase, particularly with Celtic’s hierarchy holding significant financial reserves.
Five additions were secured in January, but each of them arrived on loan or short-term arrangements.
O’Neill acknowledged that he has experienced no problems with Nicholson, but has encouraged the board to adopt a more progressive approach or risk distancing the supporters further.
He said: “Michael has taken on this role and I don’t know how long he’s been in situ with that. I had this month working closely with him and anything we’ve tried to do, he’s tried to push forward.
That’s been really encouraging. But it’s like anything else, we as a football club, whatever we say about it – we’ve got to learn. Seriously, we’ve got to learn.
“If you’re talking about in normal dealings with people, we’ve things to do ourselves, look at ourselves. But the great thing about it from Brian Wilson’s point of view, he’s pretty keen for that to happen, which I think is overdue.”